About us
At our cycling gear store, we’re more than just a provider of Helmets, Protective Gear, and Bicycle Odometers—we’re fellow riders who understand the thrill of hitting a U.S. trail at dawn, the focus of a weekend road ride, and the peace of a casual cruise through a neighborhood. Founded with a simple mission—to keep every cyclist safe, comfortable, and equipped for the ride ahead—we’ve grown from a small passion project to a trusted name for U.S. cyclists, from Alaska’s mountain trails to Florida’s coastal paths.
Our story starts with a common frustration: too many cycling gear brands prioritize style over safety, or price over durability. We’ve all been there—buying a Helmet that feels flimsy, Protective Gear that chafes on long rides, or a Bicycle Odometer that dies mid-route. So we set out to build something better: gear that meets the strictest U.S. safety standards, fits like it was made for your ride, and lasts through years of use. Today, our Ohio-based warehouse ships thousands of products each month, and our team of riders is still at the heart of every decision—testing new Helmets on mountain descents, calibrating Odometers on cross-country trips, and refining Protective Gear until it feels like a second skin.
Our Products: Built for U.S. Rides, Tested by U.S. Riders
Every Helmet, piece of Protective Gear, and Bicycle Odometer in our lineup is designed with one question in mind: Will this make a U.S. cyclist’s ride safer or better? We don’t cut corners on what matters—and we never will.
- Helmets: Safety is non-negotiable here. All our Helmets are dual-certified to meet both U.S. CPSC 16 CFR Part 1203 standards and EU EN 1078 requirements, meaning they undergo rigorous impact testing to protect against the unexpected. But we don’t stop at safety—we also focus on fit: adjustable straps that stay secure without digging in, moisture-wicking liners that keep you cool on Arizona summers, and vent designs that balance airflow with protection. Whether you’re a mountain biker needing extra coverage or a commuter wanting a sleek, lightweight option, our Helmets are built for your style of ride.
- Protective Gear: We know that the right Protective Gear can turn a scary fall into a minor inconvenience. Our knee pads, elbow guards, and wrist guards are made with shock-absorbing foam that cushions impacts without restricting movement—perfect for navigating technical trails or avoiding potholes on city streets. We use breathable, U.S.-sourced fabrics that wick sweat and resist mildew (ideal for humid Southern rides) and offer waterproof options for rainy Pacific Northwest days. And for parents? Our kids’ Protective Gear sets come in fun designs that make safety exciting, not a chore.
- Bicycle Odometers: Whether you’re training for a century ride or just curious about how far you’ve gone, a reliable Odometer is a ride essential. Our models are built for U.S. terrain—GPS trackers that work in remote areas (no signal drops in Wyoming’s backcountry), durable screens that stand up to sun, rain, and dust, and long-lasting batteries that power through 12+ hours of riding. We also make setup simple: no confusing manuals, just a quick pairing with your phone and you’re ready to go. And if you ever need help? Our team of riders is here to walk you through calibrating your Odometer or troubleshooting a feature—no jargon, just real advice.
Our Promise: More Than Gear—A Partner for the Ride
We know buying cycling gear is personal. It’s not just a Helmet—it’s the piece that will protect you on your first big ride. It’s not just an Odometer—it’s the tool that will help you hit your training goals. That’s why we don’t just sell products—we offer support every step of the way, tailored to U.S. cyclists:
- Transparent Quality: We never hide what our gear is made of. Every product page lists materials, safety certifications, and even where each piece is tested (spoiler: it’s usually on U.S. roads or trails). If a Helmet uses a specific type of foam or an Odometer has a certain battery life, we’ll tell you—so you can make an informed choice.
- Fit Guarantee: Helmets that don’t fit are useless. That’s why we offer a no-hassle fit guarantee for all U.S. customers: if your Helmet doesn’t feel right (even if you’ve tried it on), send it back for a free exchange or full refund. We’ll even help you measure your head circumference via email to make sure you get the right size the second time.
- U.S. Roots, U.S. Service: Our warehouse is in Ohio, which means faster shipping for U.S. customers (most orders arrive in 2–4 days, per our Shipping Policy). Our customer support team is based in the U.S., too—so when you email genial-tarsi.2f@icloud.com with a question about your Protective Gear or Odometer, you’ll get a response from someone who knows cycling, not a script.
- Giving Back to the Community: We believe cycling is for everyone. That’s why we donate 5% of all Helmet sales to U.S. organizations that teach kids to ride safely and build bike-friendly communities (like the League of American Bicyclists). We also sponsor local ride events—from small town charity rides to regional mountain bike races—because we want to help grow the sport we love.
Why Ride With Us?
In a world of fast fashion and disposable gear, we’re here for the long haul. We want your Helmet to be the one you reach for on every ride, your Protective Gear to be the set that lasts through years of falls and adventures, and your Odometer to be the tool that tracks every milestone—from your first 10-mile ride to your first century.
We’re not just selling gear—we’re building a community of U.S. cyclists who care about safety, quality, and the joy of the ride. Whether you’re a seasoned pro or just getting started, we’re here to help you gear up and go.
Want to connect? Follow us on social media to see behind-the-scenes of our gear testing (ever wondered how we test a Helmet’s impact resistance?), join our monthly ride challenges, or share photos of your own rides. Or email us—we’d love to hear about your favorite U.S. trail, your biggest cycling goal, or just what you look for in a great Helmet.
Here’s to the rides ahead—safe, fun, and fully equipped.